WEBSITE RANKING BASICS

We only need 15 minutes to make you a believer.

WHAT ARE THE BASICS?

On-Page Optimization

Off-Page Factors

Competition
This process is extremely involved, but we want you to know the "basics" of what we're going to be doing to benefit your business. 
We're going to cover the important questions like "Why are my competitors ranking and I'm not?" and "What can I do to fix that?"

PART 1: ON-PAGE OPTIMIZATION

20% - 30% of your website ranking comes from your On-Site Design and SEO!

You can have a visually beautiful website that gets buried on page 10 of Google, or you can take advantage 
of our Marketing Options and move your way painlessly (and effortlessly on your part) to page 1.

Ask yourself this: Have you ever searched for a business on Google and clicked on page 2 results? Yeah, we didn't think so!




We can up your chances of being found by implementing these tricks into your On-Page Optimization:
  • Keywords in your niche that are producing (and the competition associated).
  • Your Website Title.
  • Your Page Titles.
  • Your Website Descriptions.
  • If you have a Site Map or not.
  • If and when your website is indexed in Google.
  • Website Content (based on keywords).

PART 2: OFF-PAGE FACTORS

70% - 80% of your traffic comes from Off-Page Factors!

Most businesses do not actively try to rank their website which is FANTASTIC for you because it means less competition.  
This is not always the case though. For example, large franchises and savvy business owners that know what they are doing,
actually DO actively rank their websites and that is why they show up on top.

If you know what you are doing, you can “spy” on your competitors to see exactly what they are doing to get ranked higher than you. 
And that is where Kings Branding can help. We'll be like 007, investigate their website ranking and strategies, then enjoy some martinis after (shaken, not stirred).



We'll go even further than On-Page Optimization mentioned above with these Off-Page Factors:
  • Citations/Directories (how many, which ones and what they say).
  • Your associations with other "power" websites (this is often the hardest part of ranking because owners of powerful websites generally don't link to someone unless something is in it for them).
  • Social signals like Tweets and Facebook posts.

WHAT ABOUT COMPETITION?

Glad you asked! Competition is one part of business. Some niches will be blessed with low competition and other niches will be cursed with severe competition (Dentists and Doctors come to mind). The cool thing is we can do is to use our specialized web tools to take a peek at why your competitors are ranking and often “borrow” some of their sources. For example, if we see that three of your competitors are getting a link from the same site then we can call on your behalf and get listed as well. Just one of the many tricks we have learned over the years. This does not mean it’s all roses though - if you have stiff competition then it is a lot more effort and time to fight your way to the top. They often have a head start and are on top for a reason.

OTHER RECOMMENDATIONS

Make sure your contact information is easy for your customers to find. Often this is simply a phone number, or a way to inquire about pricing like a "Free Estimate!" submission form.

Create a "call-to-action" which is an irresistible offer they would be silly to pass up. It is the REASON for someone to take action. Our irresistible offer was to tell you how to rank your website in this 15 minute consultation. The average attention span of a website visitor is 4 seconds; in that time you have to make it obvious as to where you want them to go on your website. This could either be filling out a form to inquire about your services or directing them to your phone number. If you don't capture this customer the first time you may not have another chance.

Turn those missed calls into more business. Businesses miss calls and we understand this can happen. Sometimes it's not possible to answer every call because of staffing issues, busy times, holidays or weekends. What is our solution? A tracking number. A tracking number has the ability to turn all calls (including missed calls) into an email with the missed call, voicemail (if any) and the time they called in. This means that any of your employees can follow up with this person and close/solve the email after they follow up. If you have a normal phone you can easily get mixed up with who has or has not been followed up with, especially if more than one person handles the phone in your office.

Build separate service or lead pages that focus on a specific product you offer. For example: If you are a roofer and build slate roofs then we could build a page dedicated to that topic.

Build your Google+ and Facebook pages. They are additional funnels that you can use to attract more customers.